Social Media ManagementAdvertising CampaignsDrone VideographyProfessional Photography

Roofing, Gutter Installation & Repair

Chri Coperture

Roofing, gutter installation and repair company in Italy

Overview

Roofing, gutter installation and repair company in Italy

Scope

Social Media Management / Advertising Campaigns / Drone Videography

Key Outcome

Higher recognition through structured visual storytelling

The Challenge

Chri Coperture operated in a highly competitive construction and roofing market in Italy, where customer acquisition often depended on traditional referrals and offline networks. Before the collaboration, the company had limited digital visibility, inconsistent content, minimal use of advertising, and no professional visual documentation to showcase the quality of completed roofing and gutter projects.

Our Strategy

Rose Apple built a marketing strategy around visual storytelling and local visibility. The approach focused on documenting projects through drone videography and professional photography, maintaining a consistent social media presence that showcased installations and craftsmanship, and launching local advertising campaigns to reach homeowners and property owners searching for roofing and gutter services.

Execution

1
Creation of consistent social media content showcasing projects and installations
2
Drone filming of roofing projects to capture large-scale work and craftsmanship
3
Professional photography documenting completed projects
4
Targeted advertising campaigns to increase regional visibility
5
Design of promotional posters and marketing materials
6
Ongoing marketing management and brand positioning